Resume

Atlanta de Cadenet Taylor

(917) 326-9059 | Adecadenettaylor@gmail.com 

Creative marketing leader with expertise in driving brand growth, optimizing campaigns, and enhancing performance across retail and DTC channels. Skilled in go-to-market strategies, paid media, influencer partnerships, and directing creative for product launches. Entrepreneurial and strategic, with a track record of scaling brands and crafting culturally resonant, customer-focused campaigns.

Head of Brand Marketing

LOOPS Beauty | August 2024 – January 2025

  • Spearheaded product launch roadmaps, integrating retail and DTC goals to deliver cohesive go-to-market strategies and measurable growth.

  • Improved key performance metrics, including a 36% boost in blended ROAS, a 33% lift in Facebook ROAS, and a 66% reduction in CAC.

  • Increased impressions by 50%, clicks by 50%, and sessions by 57%, driving significant business impact.

  • Directed advertising strategies, social media initiatives, and influencer partnerships to expand brand visibility and platform growth.

  • Optimized paid channel strategies by leveraging performance data to scale media spend and unlock customer growth opportunities.

  • Creative directed launch campaigns, user-generated content, and ads to align with the brand’s POV and drive customer engagement.

  • Managed external agencies, including Amazon, PR, and Paid Media, to ensure alignment with brand goals and KPIs.

  • Cultivated partnerships with influencers, creators, and celebrities, evolving strategies based on trends and performance insights.

  • Expanded social media presence and developed foundational strategies for scaling across platforms.

  • Championed customer experience by integrating cultural trends into campaigns, ensuring relevance and resonance with the target audience.

Director of Brand Marketing & Strategy

Miaou | January 2024 – August 2024

  • Drove a 50% increase in clicks and 55% in impressions, resulting in significant revenue growth.

  • Expanded email and SMS lists by 22% and 46%, respectively, through targeted growth strategies.

  • Designed and executed omnichannel marketing campaigns, including high-performing Pinterest ads with 6.35x ROAS and an 8% increase in CTR across paid channels

  • Planned and led experiential activations, such as an LA pop-up generating both DTC and retail revenue.

  • Managed influencer campaigns, brand partnerships, and a highly monthly paid media budget to amplify engagement and align with strategic goals.

  • Collaborated cross-functionally to ensure seamless execution across PR, digital marketing, and creative content.

  • Delivered measurable growth in brand awareness and customer acquisition through innovative and data-driven strategies.

Creative & Brand Consultant

Girlfriend Collective | December 2023 – June 2024

  • Developed localized marketing strategies to enhance global campaigns and drive brand resonance across markets.

  • Directed collaborations with influencers and external partners, aligning efforts with overarching brand objectives.

Co-Founder

papergirl | December 2022 – May 2024

  • Founded and led a creative agency specializing in influencer marketing, experiential events, and talent management.

  • Developed and executed campaigns for clients like DKNY and ESPRIT, curating impactful brand experiences and storytelling.

  • Managed end-to-end event production, brand activations, and influencer partnerships to drive ROI-focused results.

Founder

Lushious | October 2020 – January 2024

  • Built a viral brand focused on intentional design, securing press coverage and celebrity endorsements.

  • Directed product design, marketing strategy, and customer engagement efforts, driving strong market penetration.

  • Launched successful collaborations, achieving sellouts within 48 hours of launch.

Designer, Creative Director, Collaborator

Luv AJ | June 2023 - June 20245

  • Designed 15 piece jewelry collection, creative directed launch campaign, influencer selection, seeding, press

Morgan Lane | January 2020- April 2020

  • Designed 30 piece lingerie collection, creative directed launch campaign, influencer selection, event design

Fame & Partners | February 2019 - October 2019

  • Designed 12 piece RTW collection

Revolve

  • Designed 20 piece swimwear collection in collaboration with LPA, creative directed launch campaign, influencer selection, event design

Brand Ambassador

  • Tiffany & Co | April 2019 - April 2020

  • Coach | February 2019 - August 2019